Thursday, May 13, 2010

PPC Ads: Using 1st-Person Quotes in Your Ad Text

Apr
12

One of the PPC ad text techniques I feel is currently under-utilized is the “quote statement” approach.

If you look at the paid results from your competition on a given keyword and you need a way to stand out, consider using a quote statement in your headline.

Statements in quotes can really pop on a page full of ‘blah’ ads.  You have nothing to lose by getting creative…

Here’s some quick examples to get your ad-writing juices flowing:



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